Social media and SEO go hand-in-hand when it comes to building your online brand. The two disciplines are intertwined more than ever and the most successful websites are the ones who have managed to leverage social media for SEO and vice versa. No longer existing in separate silos, the lines between social media marketing and SEO are slowly disappearing.
A friend of mine recently asked me to comment on why I felt so strongly the rel=”author” attribute would play a large role in the future of search rankings. In order to answer his question I felt I needed to take this a step further and explain how rel=”author” appears to fit into a much grander plan Google is implementing around personal profiles. Please note, what I have shared with you below is merely my opinion based on experience, analysis, and discussions with some of my fine colleagues in the SEO community; not the least of whom is John Carcutt (my co-host on SEO 101 Radio).
A friend of mine recently asked me to comment on why I felt so strongly the rel=”author” attribute would play a large role in the future of search rankings. In order to answer his question I felt I needed to take this a step further and explain how rel=”author” appears to fit into a much grander plan Google is implementing around personal profiles. Please note, what I have shared with you below is merely my opinion based on experience, analysis, and discussions with some of my fine colleagues in the SEO community; not the least of whom is John Carcutt (my co-host on SEO 101 Radio).
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